Thinking, Fast and Slow – a book review

Daniel Kahneman is an interesting man. Born in 1934, he is a psychologist mostly concerned with prospect theory, decision making and the psychology of judgement. Incidentally and as a sideshow he also established the intellectual foundations of Behavioural Economics, for which he was awarded the 2002 Nobel Prize in Economics. Unsurprisingly (or is it? he would ask), he also writes very interesting books.

Which line is longer?

Which line is longer?

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The Power of Habit: Why We Do What We Do in Life and Business

Tying together the latest neurology, psychology and neurology research, Charles Duhigg’s book The Power of Habit presents a compelling description of habits: how we get them, how we change them and their wider appearance in companies and entire societies. With the framework he builds it becomes possible to understand why I can’t resist sugar and why Rosa Parks (and no one else) truly set the Civil Rights movement in motion. What’s more, it becomes possible to change my sugar addiction and understand how BigRetailChain is pulling my psychological levers to make me buy more. Well written, interesting and enjoyable, I strongly recommend this book. Continue reading