Tying together the latest neurology, psychology and neurology research, Charles Duhigg’s book The Power of Habit presents a compelling description of habits: how we get them, how we change them and their wider appearance in companies and entire societies. With the framework he builds it becomes possible to understand why I can’t resist sugar and why Rosa Parks (and no one else) truly set the Civil Rights movement in motion. What’s more, it becomes possible to change my sugar addiction and understand how BigRetailChain is pulling my psychological levers to make me buy more. Well written, interesting and enjoyable, I strongly recommend this book. Continue reading →